How To Navigate Professional Adversity With Integrity!
FREE Access: Facing Professional Adversity Webinar!
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Leading the way to a more ethical pet industry...
How to Navigate professional adversity with integrity.
In this powerful 30-minute keynote webinar from the Business Women Live Conference 2021, Stephanie Zikmann, Director of The Holistic Grooming Academy, shares her compelling journey of challenging industry norms and standing firm in her ethical convictions.
Discover how one professional's commitment to animal welfare transformed into a movement for positive change in the professional grooming industry. Stephanie openly discusses the challenges, victories, and valuable lessons learned while advocating for welfare-focused approaches in a traditionally-minded industry.
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enrol on the diploma - study with us!
At The Holistic Grooming Academy we are passionate about empowering our students to step into their vulnerability and challenge the status quo.
In our world-renowned diploma we support our students through our multi-accredited diploma every step of the way!
Learn more with us to start truly embracing a more ethical grooming practice you can be proud of.
providing science-led, award-winning education
Our science-backed learning is a blend of behaviour, grooming and holistic care, helping professional groomers implement a truly wholistic approach to dog care that your clients will adore.
offering 1:1 support from award-winning tutors
Our tutors are some of the industry's very best - gain valuable insights from people who understand the challenges of the professional grooming industry and can help you navigate through the various challenges.
helping groomers reduce work-related stress
With a strong commitment to supporting our community in their own self healing journey, our diploma helps professional groomer's implement effective methods to reduce stress and increase wellness.
Do as best as you can until you know better, and when you know better, do better!
Maya Angelou
Got Question?
We've got the answers
If you have read Stephanie's blog post and watched the webinar and you are still unsure of how best to navigate the professional grooming world, check out our common FAQ's here!
How can pet industry professionals maintain ethical standards while growing their business?
Address controversial practices by:
Focusing on evidence-based alternativesSharing documented outcomes of welfare-focused approaches
Maintaining professional dialogueOffering practical, implementable solutions to common problems
Building support networks with like-minded professionals (or joining my amazing free community Holistic Groomers Worldwide).
How can new professionals develop confidence in advocating for better welfare standards?
Start by building a strong foundations of knowledge through accredited education programs that reflect up-to-date standards, join professional networks that support welfare-focused approaches, and document your results.
Begin with small changes in your practice, collect client testimonials, and gradually expand your advocacy as you build confidence and evidence to support your views.
Why should businesses prioritise animal welfare?
Businesses that prioritise animal welfare often see:
First and foremost, it creates better experience for the animals we should be protecting
Increased client retentionHigher service value perception
Reduced workplace incidents (dog bites, injuries etc.)
Better staff satisfaction and retention
Strong word-of-mouth referrals
Opportunities to charge premium rates
How do you handle clients who resist welfare-focused approaches?
Education is key.
Share simple, practical examples of how welfare-focused methods benefit them and their pet.
Use before-and-after cases - I always encourage my students to video their sessions to reflect back on later but these clips can also help to demonstrate methods to pet carers in a way they understand.
Keep track of the animal's progress through a care plan and diary log - look up 'The Bespoke Holistic Grooming Planner' on Amazon.
Provide scientific backing for your approaches, and be patient and approachable.
Sometimes, it's about helping a pet carer understand the long-term benefits rather than focusing on immediate results.
What role does continuing education play in animal welfare advocacy?
Continuing education is crucial for staying current with the latest research, techniques, and best practices in animal welfare.
It provides:
Evidence-based approaches to pet care
Opportunities to network with like-minded pet professionals
Confidence in implementing new methods
Credibility when advocating for change
Tools for educating clients and colleagues